Market Linkage


Market Linkage

At Fair Trade Lebanon, we take pride in bridging the gap between producers and consumers, creating direct connections for farmers and small producers to increase their profit margins through local events, e-commerce and capacity building training programs. 

Ftl Local Events and Farmers Markets

From renowned supermarkets to urban grocery stores and HORECA businesses worldwide, we help farmers and local producers thrive in the international marketplace by connecting them to global networks and distribution channels via local  events and farmers markets. As an international organization we’re able to raise awareness about the unique challenges faced by small rural producers in Lebanon  to  foster community engagement, and generate employment opportunities on the ground.

Development of E-commerce Platforms

E-commerce is essential in today’s produce marketplace, especially for local producers. That’s why we’ve developed multiple local and international e-commerce platforms for various value chains across Lebanon.These platforms serve as virtual storefronts, enabling Lebanese producers to showcase their exceptional products to a global audience to maximize visibility and sales potential.

Capacity Building
Management and Finance

Through our Management and Finance training, we actively empower COOPs in the Lebanese and international markets, supporting their development and growth. We teach them key principles, empowering board members, and ensuring long-term sustainability to help COOPs better manage and grow their businesses.

Business Basics

Our Business Basics training programs emphasize the importance of understanding the market and reaching out to consumers directly. We mobilize producers by giving them essential business knowledge, to make a significant impact and thrive in the international market.

Communication and Marketing

Our comnunications training involves  creating renowned local exhibitions and training programs to help trainees foster constructive dialogue and interpersonal skills. Our aim is to equip local producers with the tools needed to communicate effectively, adapt to the digital world, and improve overall performance.