We take pride in bridging the gap between producers and consumers, creating direct connections and short channels to increase the profit margin of farmers and small producers.
Organization and Participation in Events and Local Farmers MarketsWe empower local producers by creating new market opportunities and connecting them to global networks and distribution channels. From renowned supermarkets to urban grocery stores and HORECA businesses worldwide, we enable them to thrive in the international marketplace. At the same time, we understand the significance of local markets in promoting agricultural awareness, fostering community engagement, and generating employment opportunities. Through active participation and organization of events worldwide, we raise awareness about the unique challenges faced by small rural producers in Lebanon and play a vital role in the development of economies.
Development of E-commerce PlatformsIn today’s rapidly evolving world of e-commerce, we recognize its immense potential for local producers. Hence, we have harnessed this digital wave and developed multiple local and international e-commerce platforms for various value chains. These platforms serve as virtual storefronts, enabling Lebanese producers to showcase their exceptional products to a global audience. By embracing the reach and convenience of e-commerce, they can effectively connect with customers, maximizing visibility and sales potential.
Management and FinanceWe actively empower COOPs in the Lebanese and international markets, supporting their development and growth. Successful COOP management involves understanding key principles, empowering board members, and ensuring long-term sustainability.